About Us

Every service, working together

A complete experience with connected services & teams

Real estate is deeply personal. It represents our aspirations and, for many, the largest transactions of our lives. At the same time, buying and selling a home can be complex, confusing, and stressful.

When we began in 1998, our goal was to change that. We developed a strategy that integrates all the pieces of the real estate transaction puzzle — brokerage, mortgage, title, and insurance — into a suite of home services that work together to eliminate uncertainty and chaos. Today, our companies share a unifying priority: deliver a complete, exceptional experience at every step of the home buying or selling process.

We support our companies with technological innovation, operational excellence, and on-the-ground leadership. Together, we create confidence, clarity, and human connection throughout the entire real estate experience.

Ownership & scale are our difference.

Many in real estate claim to offer “one-stop shopping” or an “end-to-end” experience, but few can deliver on that promise at meaningful scale.

We are all-in, at national scale. As part of HomeServices of America, our brokerage, mortgage, insurance, and title companies work together for a tighter, more seamless experience. This enables us to make promises others cannot, like:

  • A truly complete real estate experience encompassing all major components of the transaction
  • A focus on agents and their clients as our top priority
  • Leadership toward a simpler, more certain process impacting lives across America

One team. One experience. Total confidence.

Homeownership is big. A single real estate transaction has about 10 major milestones, requires hundreds of documents and dozens of signatures, and involves anywhere from 7-12 people.

Most buyers and sellers will only go through this a few times in their lifetime. Yet, the process is what they will remember. It’s why more people want the ease of services all in one place, coordinated by people working as a team.

It’s why we’ve worked so hard to build the complete real estate experience. One led by quality leadership, and run on award-winning customer satisfaction.

From ease of communication, to access to the people who get things done, the complete experience creates confidence and ease in transactions that creates success after success.

The future as we see it

We are being sold a vision of the future where home buying and selling happens entirely through “superapps,” via clicks and taps, with no knowledgeable human to support them. Media hails these solutions as “innovative” and “groundbreaking.”

We see it differently. We built our team of brokerage, mortgage, insurance, and title companies from the ground up, at national scale, with no shortcuts. Technology powers our enterprise, but it is led by people. Most consumers want the speed of tech and the ease of one-stop shopping, but with the foundation of an experienced team around them -- people who work together.

The future as we see it is the same one we’ve anticipated since the day HomeServices of America opened its doors: A complete real estate experience, a network of service providers, and consumers who feel confident in a monumental moment of their lives.

Leadership

Our leadership team combines deep industry expertise with a shared commitment to innovation, integrity, and service. Together, they guide our companies toward a unified vision: delivering the complete real estate experience, at scale, and always with people first.

Chris Kelly
Chris Kelly

President & CEO
HomeServices of America

Alex Seavall
Alex Seavall

Chief Financial & Operations Officer

Candace Adams
Candace Adams

Executive Vice President

Dana Strandmo
Dana Strandmo

Senior Vice President &
Chief Legal Officer

Justin Messer
Justin Messer

President & CEO
Prosperity Home Mortgage

Chris Rosati
Chris Rosati

President & CEO
HomeServices Insurance Group

Amy Riggsbee
Amy Riggsbee

President
National Settlement Services

Renee Gonzales
Renee Gonzales

Vice President, Core Services Integrations
HomeServices of America

Jimmy Burgess
Jimmy Burgess

Chief Coaching Officer
HomeServices of America

Jaynie Atanasoff
Jaynie Atanasoff

VP, Shared Success Center &
Chief Human Resources Officer

Scott Crowley
Scott Crowley

Chief Information Officer

Gretchen Rosenberg
Gretchen Rosenberg

Executive Liaison for Industry Affairs
HomeServices of America

Vince Leisey
Vince Leisey

President
HSF Affiliates

Steve Ladd
Steve Ladd

Chief Operating Officer
HSF Affiliates

Teresa Palacios Smith
Teresa Palacios Smith

Chief Inclusion & Engagement Officer
HomeServices of America

Ron Peltier
Ron Peltier

Founder

Gino Blefari
Gino Blefari

Chairman Emeritus
HomeServices of America

Diversity, Equity & Inclusion (DEI)

We're committed to fostering a workplace and industry where diverse voices are heard, equity is prioritized, and inclusion drives growth and innovation.

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HomeServices Foundation

Our foundations empowers historically underserved communities to achieve the homeownership and generational wealth.

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